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Virtual Office
Agent Team

VIA Labs is built on the principle that every operational function (research, compliance, marketing, product development, technical review, administration and sales) can be delegated to a purpose-built AI agent, managed through structured feedback loops, and integrated directly with the tools those functions require.

April 2026 · Singapore
Richard Hobbs
Richard Hobbs
Founder & CEO
  • Direction, strategy, final approval
  • Investor and stakeholder relations
  • Product vision and commercial partnerships
DrHobbs
Dr H
Alter Ego / Proxy
  • Richard's representative in the agentic web
  • Fashion tech knowledge publishing
  • Agent-to-agent communication
  • Commercial opportunity referrals
  • x402 knowledge commerce
Colin
Colin
Admin & Company Secretary
  • Invoicing and bills
  • Statutory registers
  • ACRA and BVI filings
  • Cap table and SHA
  • Contracts and SOWs
  • Crypto transaction log
Discord #admin
Priscilla
Priscilla
Marketing & Content
  • VIA Labs content and editorial
  • Product brand voice and copy
  • Social scheduling
  • Long form and scripts
  • CRM and outreach
  • Brand spotlight content
Discord #marketing
Rosie
Rosie
Research & Intelligence
  • Daily network scan
  • Protocol monitoring
  • Competitive analysis
  • Market intelligence
  • Consultancy opportunity ID
  • Fact verification
Discord #research
Jordan
Jordan
Product & Development
  • Product backlog
  • Build status tracking
  • Product to platform feedback loop
  • Deployment oversight
  • Stack documentation
  • Blocker escalation
Discord #product-dev
Sasha
Sasha
Brand Partnerships
  • Outreach at scale
  • Email template management
  • CRM pipeline oversight
  • Reply classification
  • Warm lead escalation
  • Vertical activation
Discord #outreach
Claude
Executive Assistant
  • Strategic analysis and synthesis
  • Document drafting and review
  • Complex research and reasoning
  • Cross-agent coordination
  • Decision support for Richard
  • Manages Code and Cowork
Claude Code · Claude Cowork
Code
Lead Developer
  • Full-stack development
  • All VIA Labs platform codebases
  • VPS deployment and ops
  • Smart contract development
Cowork
Office Manager
  • Calendar and scheduling
  • Email triage and drafting
  • Meeting prep and follow-up
  • Administrative tasks
LLM Services, as needed
Anthropic DeepSeek Qwen OpenAI Perplexity Gemini
GMKtec R9 Hetzner VPS Nanobot elizaOS Tailscale Telegram · Discord Notion Google Workspace MCP Servers

Co-Founder

Working alongside Richard on product, architecture and the technical core of VIA Labs.

Daniel Yen-Tin Lin

Co-Founder & Chief Product Officer

Product and technical leader pairing C-level strategy with hands-on build. End-to-end product architecture across AI, blockchain and consumer platforms. Trilingual and multicultural, translating product vision into production-grade delivery.

Daniel Yen-Tin Lin

Advisory Team

These are the visionary leaders working with VIA Labs as we grow and evolve.

Arnaud Frade

Rapid Business Transformation and Sentient Enterprise

Four-time intrapreneur, building from scratch or rebuilding large operating units for global professional services firms. Retail and commerce subject matter expert, now focused on helping companies navigate rapid business transformation in the AI era. Author of The Sentient Startup, AI as Your Co-Founder, published by Penguin Random House (April 2026).

Sheilen Rathod

Growth and Customer Experience

Senior growth and commercial leader with deep experience scaling customer-led businesses across Asia Pacific and Greater China. Founder and CEO of Future Proof Group. Previously Chief Growth Officer Asia Pacific and President of multiple experience and commerce divisions at Ogilvy.

Moo Shanmugan

Technology and Systems

Seasoned technology leader with over two decades of experience across intelligent systems, applied engineering, and complex platform development. Has held CEO, CTO, and Director roles spanning AI-driven education platforms, blockchain-based media, and large-scale infrastructure businesses across Asia.

Tony Magnetic

Design and Brand Partnerships

Veteran design and production leader with over 25 years at the intersection of global street culture, fashion, and manufacturing. Principal Director at TonyMagnetic Inc. Co-founded and helped scale MECCA USA into a globally influential streetwear brand. Has collaborated with Nike, Reebok, Mercedes, Rolls-Royce, and leading hospitality groups.

David Ward

Commercial Growth and Human and AI Operating Models

Senior commercial leader with three decades scaling international consumer brands. Regional Head of Sales, Asia Pacific at Quest Personal Care Global. Founder of Darla AI and the Greypreneur Movement. Former senior leader at Fred Perry, Oakley, Quiksilver, Perry Ellis, Deckers, and JD Sports.

Peter Caplowe

Premium Fashion, Brand Building and Strategy

Veteran fashion entrepreneur widely recognised as the originator of the Premium Denim category, having discovered Evisu in Osaka in 1994. Grew the Evisu business outside Japan from startup to approximately US$100m in retail sales without external financing.

Henry He

APAC Fashion Brand Growth

Seasoned fashion industry leader with extensive APAC experience driving brand growth and market expansion. Most recently APAC Director at Tomorrow London. Tripled Rains' China business in a single year as Sales Manager, and served as Acting GM of Li-Ning's Global Premium Project, launching the brand into sneaker, fashion, and streetwear communities. Founder of NHEW, with prior roles at The HUB and Showroom Shanghai.