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Shop independent fashion
from your AI assistant.

Add VIA to the assistant you already use. It finds clothing, footwear and accessories from independent brands, remembers your taste, sizes and budget, and tells you when a piece you want can be bought. One address works in every assistant below.

VIA for your assistant
https://app.getvia.xyz/shop/mcp
Pick your assistant
Claude
→
Settings → Connectors → Add custom connector.
Anthropic · Free and paid plans
ChatGPT
→
Developer mode → Plugins → add VIA.
OpenAI · Plus and above
Gemini
→
Settings → Connected Apps → Add a custom app.
Google · Free personal accounts, US
Le Chat
→
Intelligence → Connectors → Custom MCP Connector.
Mistral · All plans, including free
Grok
→
Menu → Connectors → Add custom connector.
xAI · Paid plans
Perplexity
→
Connectors → Custom connector → Remote.
Perplexity · Pro, Max and Enterprise
Builders and agents
→
The open VIA network MCP for agents that discover, quote and buy on their own.
VIA network MCP · No sign-in
How it works
1

Add VIA

Paste the address above into your assistant’s connector settings. Each assistant’s page has the exact steps.

2

Ask

Search works at once, with prices, sizes in stock and a Buy link for every piece.

3

Sign in for the personal part

Save a Taste Card, watch pieces until checkout opens, and let VIA find things for you. Sign-in is your email and a code: no password, and a VIA account is free.

Try it
Find me a linen shirt for summer on VIA.
Show me selvedge jeans under $200 in size 32.
Help me build my VIA Taste Card.
Watch this jacket and tell me when I can buy it.
What has VIA found for me?
Purchases open the product page and complete on Real Real Genuine, VIA Labs’ fashion marketplace. Your assistant never pays for anything. How VIA handles your data: Trust.
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